Decision intelligence for consumer industries

Your next growth opportunity is already in your data

SightPulse agents find it, size it and turn it into a decision, delivered to the people and systems that act on it. You make the call.

Consumer analytics since 2007
Runs on your Fabric, Databricks or data lake
Data- and LLM-agnostic
Traceable to the data cell
From question to strategy in minutes - SightPulse

Growth reasoning, from raw data to activation

The SightPulse reasoning engine runs your data through statistical and ML models, ranks every opportunity and turns it into an implementation-ready plan. Make confident decisions faster, across the entire B2B2C chain.

These are the four levels of SightPulse in your organisation.

 

Check
Validated profitable growth
04
04. ACT
Market landscape agent
Growth strategy
Where to play and why
Calendar
Commercial planning
How to win, KPIs & investments
Channel optimization
Price, promotion and mix moves
Live in your CRM, media sales and promotion systems
SightPulse reasoning engine
Who creates the demand and why, and how to serve it profitably
03
03. DECIDE
Output
Growth spaces, sized and explained
01
Demand Agent
Opportunity sizing & ranking
Output
Priority audiences + briefs
02
Consumer Agent
Advanced segmentation & targeting
Output
Outlet & channel targets + briefs
03
Sales Agent
Placement optimisation
Output
Mix & price moves
04
Portfolio Agent
Product & mix, price and margin
02
02. ANALYSE
Agent orchestration, workflows & skills
Validation, guardrails & learning
Statistics & ML at the core
Statistics & ML at the core
In-memory analytics · data fusion · segmentation
Core Data Analyst Agents
Recommenders for decisioning
Full lineage – Every number and each insight traces back to the data cell
01
01. CONNECT

Your data in, your tenant – Ready for AI

Bronze
Bronze
Raw, nothing lost
Silver
Silver
Standardised & harmonised
Gold
Gold
Enriched & analysis-ready
On your existing data lake, or we help build it · Research & panels · Product tests · Syndicated · Sell-out & outlet · POS & POS ID · Loyalty & CRM · Digital & media · Pricing · Finance
Measured vs control – feeds the next find
01
01. CONNECT

Your data in, your tenant – Ready for AI

Bronze
Bronze
Raw, nothing lost
Silver
Silver
Standardised & harmonised
Gold
Gold
Enriched & analysis-ready
On your existing data lake, or we help build it · Research & panels · Product tests · Syndicated · Sell-out & outlet · POS & POS ID · Loyalty & CRM · Digital & media · Pricing · Finance
Measured vs control – feeds the next find
02
02. ANALYSE

SightPulse reasoning engine

Agent orchestration, workflows & skills
Validation, guardrails & learning
Statistics & ML at the core
Statistics & ML at the core
In-memory analytics · data fusion · segmentation
Core Data Analyst Agents
Recommenders for decisioning
Full lineage – Every number and each insight traces back to the data cell
03
03. DECIDE

Market, consumer & commercial intelligence

Output: Growth spaces, sized and explained
01
Demand Agent
Opportunity sizing & ranking
Output: Priority audiences + briefs
02
Consumer Agent
Advanced segmentation & targeting
Output: Outlet & channel targets + briefs
03
Sales Agent
Placement optimisation
Output: Mix & price moves
04
Portfolio Agent
Product & mix, price and margin
04
04. ACT

Turn insight into action across your business and growth systems.

Market landscape agent
Growth strategy
Where to play and why
Calendar
Commercial planning
How to win, KPIs & investments
Channel optimization
Price, promotion and mix moves
Live in your CRM, media sales and promotion systems
GDPR compliant
GDPR Art. 28 DPA
LLM-agnostic
LLM-agnostic
Private & Public Cloud available
Private & Public Cloud available

Confident decisions. Because you get both the why and the how

Full audit trail
Full audit trail
Trace every recommendation down to the data cell it came from
Statistics and ML models
Statistics and ML at the core
This is not an LLM wrapper. Statistical and ML models do the analysis; the LLM handles the conversation.
Actionable
From insight to action
You get the plan and the reasoning behind it. Once you approve, it goes straight into your CRM, media and field systems.

Accelerated action loops

Once a year → every week
Opportunities found continuously.
Opinion → evidence
Validated models, full lineage.
Static segments → living segments
Refreshed as your data changes.
Insight → action
Sized, targeted, ready to run.

Four agents, one reasoning engine

Each agent is a family of smaller sub-agents, tuned or built for your business. Run them on demand or let them work autonomously, and send their outputs straight into activation.

Two decades of powering data-driven decisions

About SightPulse

SightPulse AG is based in Zug, Switzerland, with engineering, statistics, domain knowledge and business expertise under one roof. The platform is the result of almost twenty years serving consumer industries internationally.

Case studies

Case 1: Micro-marketing
Brand share nearly doubled in a strategic market
A global consumer brand needed to win at the point of sale in one of its strategic markets. Since 2023, SightPulse has tagged every point of sale with the consumer segments that shop there. That tells the field which activation tactic and which trade materials to use at each outlet. The analysis runs in cycles, so the outlet map stays current.
Case 2: Portfolio strategy
Portfolio decisions with 68% less effort, and higher net revenue
A global consumer brand used SightPulse to run portfolio strategy across its strategic markets. The analysis that used to take weeks of manual insights mining now runs in a fraction of the time.
68% less effort and time
on insights mining
+11.5% net revenue
weighted average across 11 portfolios
Case 3: Retail customer engagement
Faster targeting, lower churn at a regional oil & gas retailer
A regional oil & gas retailer used SightPulse on its POS, loyalty and e-commerce data to find which customers to target and how to keep them.
Before
After
Campaign targeting prep
2 person-days
→
3 hours
Targeted gross sales
+17%
→
+24% (+7 pp)
Customer lifetime value
€873
→
€1,006 (+15%)
Churn
73%
→
46% (−27 pp)
Out-of-stock days
47
→
8 (−83%)

Numbers from live deployments

Every number below comes from a live client deployment.

-78%

time to insights

+63%

insights discovery speed

+27%

average basket size

-27 pp

customer churn

+15%

customer lifetime value

+17%

customer retention

+37% YOY

campaign precision

+11.8 pp

brand share of market vs 2023

Frequently asked questions

  • How do we know SightPulse won’t hallucinate? It’s AI.

    Because statistical and ML models do the actual analysis, grounded in your data sources. The LLM only translates. A validation layer checks every output before it reaches you, and every number and each insight traces back to the data cell.

  • We already have a data warehouse. Do we have to move everything?

    No. SightPulse reads your data where it already lives, in Microsoft Fabric (OneLake), Azure Databricks or your data lake, and writes its results back there. It deploys into your own Azure subscription through Microsoft Marketplace. Other platforms and clouds on request.

  • How long does it take to stand up?

    Typically 8 to 12 weeks, depending on your data. It starts with a data complexity assessment, then the agents are configured and piloted on your real data, then rolled out to the teams and systems that will use them.

  • Will SightPulse add hours to our IT department?

    Very few. Your IT team approves the deployment in your Azure subscription and the connections to your data and business systems.
    We handle the modelling, operations and support. Business teams receive decisions in the inbox, in decks and workbooks, and in the systems they already use.

  • Will the agents act without our approval?

    Only if you want them to. You decide what goes into activation. Where you choose, agents can also run autonomously within the rules you set.

  • How do you handle data governance?

    SightPulse runs in your own Azure tenant and your data stays there. Our engineers access it only in the way you choose, including just-in-time access you approve per request. CBS Systems, which builds and operates SightPulse,
    is certified to ISO/IEC 27001 and ISO 9001 by TÜV NORD. Processing is covered by a GDPR
    Art. 28 data processing agreement. LLM-agnostic: connect the model endpoint your security team approves. Details: sightpulse.ai/trust

Companies of the future decide faster

See an agent build a profit-ranked activation plan from real data in just 30 minutes, with every insight traceable to the data points behind it.

ISO 27001
ISO 27001
ISO 9001
ISO 9001
GDPR compliant
GDPR Art. 28 DPA
Private & Public Cloud available
Private & Public Cloud available